Its all about them. Fan, Customer and Guest, both external and internal. Its why you wake up in the morning and what inspires you to work so hard every day. Its what connects you to their satisfaction and why they choose to spend their dollars with you. Hint: they want to see you succeed. Its a relationship that both stakeholders have value in. While you are running your business every day, they are talking, sharing, and recommending(or not).
We need to listen and learn to direct the business to the future. Data is the base, listening to what is said between the lines in their actions and decisions is where we make business grow. Using world class partners that provide research, and analytics provide that trackable base. Direct listening comes from consumer focus groups, fan councils, trade shows, events and day to day interactions. These provide incredible value to build forward.
Make what you do everyday about them, let us come in and help facilitate that listening process, and create a strategy and plan that creates profitable stakeholder value for all involved.