Connecting.......So easy to say, so hard to do. Never before has it been easier, but with the number of options, the process is harder, and the time it takes has increased exponentially. A business needs to be nimble, flexible and be able to react to market conditions in an instant. So where do you start? Discovering and listening helps you direct where to make profitable connections. What is the balance of the media plan? What is the target market? Who is my customer? What is my best way to connect?
The connection is what its about. Connecting with a 40 year old is different than a 30 or 60 year old. But discovering their wants and desires will help you define that connection in different ways.
A lifetime of experience in retail, consumer goods, resorts and sports have brought me back time and again to this core belief. The customer will tell you what they want, how they want it and what's the best method to get it to them. Reaching their heart is the key. If you connect with their heart they will exercise their loyalty to your business and return to buy. People hate to be sold, but they love to buy. The confirmation and affirmation of their passions are what we desire to connect with to create lasting relationships, that increases the lifetime value of the customer.